Reduce Advertising Costs by Buying Remnant Space

Advertising in the general press remains a key tool in the marketing policy of most businesses. The cost for this form of promotion can be reduced if articles are submitted to the relevant editor, just before the copy deadline, when not all of the space has already been filled by other articles. It is obviously critical that editors fill all of this remnant space, so this is the critical time when cost can be a genuine negotiating tool.

This can be a high risk form of advertising as, like standby air flights, there is no guarantee that your copy will eventually be accepted.